Running a Business with a Newborn
Running a Business with a Newborn: Finding Your People, Letting Go, and Building a Community that Loves You
Hey, Boss Moms! We’re back, diving into one of the wildest balancing acts out there—running a business with a newborn. If you’ve ever felt like you’re juggling two demanding (yet incredibly fulfilling) “babies” at once, you’re in the right place! Today, we’re talking about how to build a thriving business, all while keeping your sanity and finding that ideal client who genuinely connects with you and your work.
Now, I know what some of you might be thinking: “But I already know who my ideal client is!” Trust me, friend, keep reading, because you might be surprised! This goes way beyond just having a “target audience.” It’s about connecting at a deeper level with the people who truly love and need what you offer—those who get excited about the value you bring and are happy to support you.
So…What Really Is an Ideal Client?
We all have this idea in our head about our “ideal client,” right? That’s the person who vibes with your style, sees the value you bring, and basically gets you. But here’s the thing: we sometimes only scratch the surface, thinking, “My ideal client is a mom, an entrepreneur, and loves creativity.” But is that really enough?
Imagine finding someone who is head-over-heels for your work—the kind of person who tells their friends about you, even when you’re not around, who cheers you on from the sidelines because they believe in what you do. That’s who we’re looking for here! It’s not about perfection; it’s about finding people who love you and truly resonate with what you have to offer.
Letting Go When It’s Not Working
Alright, real talk: not every “ideal client” is going to be a match. And that’s okay! It’s a lot like dating—if you’re giving, giving, giving, and not feeling the love back, it might be time to rethink. Running a business is already a big job, and pouring energy into an audience that doesn’t connect with you can feel exhausting.
When that happens, think of it as a natural reset. By stepping back, you make space for the clients who are genuinely excited about your work. Letting go doesn’t mean giving up; it means you’re getting one step closer to finding people who are a perfect fit.
Finding Your Community in Facebook and LinkedIn Groups
Alright, let’s get practical. So, where are these magical people hiding? For many of us, it’s Facebook groups or LinkedIn groups. Dana and NJ suggest trying out several groups, seeing which ones feel like a natural fit, and then diving deeper into one or two that really click. When you’re in those groups, it’s not just about promoting yourself; it’s about showing up, joining in conversations, and listening.
Just think about it. Someone in a group asks, “Where can I find shoes for my baby with extra-wide feet?” That’s a golden opportunity. If that’s your audience, you now have a blog post idea (and something helpful to share in the group). And here’s the cool part: you’re not only helping them, but you’re also building real connections.
Dana and NJ are all about this strategy because it’s genuine. You’re not cold-selling; you’re actually helping, solving real issues, and growing relationships. The truth is, if someone’s asking a question in a group, they’re probably not the only one with that problem. So if you can solve it, you’re building real value and connecting with people in a way that feels good on both sides.
How Groups Help You Figure Out Who Your Ideal Client Really Is
One of the best things about joining groups? They’re like mini focus groups for your business! They help you keep refining who your ideal client is. Sometimes, we think we know exactly who we want to work with, but once we dig into these group conversations, we start to see new possibilities. It’s okay if your audience shifts as you grow and learn more—that’s actually a sign of a healthy business.
Dana and NJ both started forming incredible business relationships in groups. They met other like-minded business owners, found new clients, and even expanded their teams this way. The connections are real and can often lead to collaborations, referrals, or opportunities you hadn’t even thought of.
Groups = Content Ideas for Days
If you’re ever stuck on what to post, what to write about, or what offers to create, look no further than the questions people are asking in groups. Honestly, they’re like a goldmine of content inspiration. If you notice a question popping up over and over, that’s a clear signal it’s worth diving into for your blog, social media, or even your next product launch.
This isn’t just theory either. Dana and NJ both swear by this approach. Listening actively, picking up on questions and trends, and creating content that speaks directly to your audience’s needs helps you build trust. And there’s nothing more valuable than having an audience that trusts and believes in you.
Why a Connected Tribe Means Everything
Building a strong community around your business can feel incredibly fulfilling, and it makes all the difference in running a business, especially with a newborn in tow. These connections go beyond just business; you’re creating a tribe of people who support each other, who show up for each other, and who get what it’s like to be balancing a business and a family.
The Magic of Working with Ideal Clients
Working with people who truly “get” you changes everything—from your workday to the clients you attract, to how much you enjoy running your business.
Dana shared this awesome story from her early days of building the Boss Mom community. She had offered her book for free to early subscribers, not just to grow an email list but to build real connections. One of those early readers eventually became a VA (Virtual Assistant) for Boss Mom! The relationship started from a place of trust, feedback, and mutual support. This was no ordinary business exchange; it was a true collaboration born out of genuine connection and shared values. That’s the kind of bond that helps you build a community instead of just a client list.
Going from “Me” to “We” in Your Business
Here’s something Dana touched on in a recent Smart Passive Income interview with Pat Flynn. When she shifted her mindset from “running a business” to “running a movement,” everything changed. She stopped focusing on “I” and started focusing on “we.” And when you do this with your audience, it stops being about selling a service and starts being about creating a space people want to be part of.
If you’re trying to attract your ideal clients, moving toward a “we” mindset can make all the difference. Instead of just saying, “I have something to sell,” it becomes, “I have something valuable we can build together.” And that’s something people feel proud to support.
Infusing Fun and Fulfillment in Your Work
Running a business can be tough. But, when you’re working with people who genuinely love what you do, it’s also incredibly fun—even on the hard days. Dana and NJ shared how much laughter fills their workdays. Yes, some tasks are still challenging, but when you’re working with clients and team members who make you laugh and feel fulfilled, everything feels lighter.
The real takeaway? If you’re not having fun and don’t feel aligned with your clients, it might be time to ask if they’re really your ideal clients.
Knowing When to Let Go: If It’s Not Working
Now let’s tackle a big one—letting go of clients who just aren’t the right fit. This can feel like a breakup because you’ve invested in the relationship. But sometimes, holding on isn’t fair to you or the client. Dana’s advice: letting go isn’t about quitting; it’s about creating space for people who truly value what you bring.
NJ shared her own experience of leaving clients as she grew her role in Boss Mom. She didn’t just say goodbye; she took the time to help onboard their new team members for a smooth transition. This kind of “conscious uncoupling” kept the relationship strong and ensured her clients felt supported even as she moved on.
And here’s the big one—don’t feel guilty. Setting boundaries is key. Some clients will happily take all you give, but for your business to grow, you need to protect your energy and focus on relationships that uplift you.
Why Saying “No” Can Lead to Better “Yeses”
Learning to say “no” to the wrong clients actually makes room for the right ones. Dana reminds us that this isn’t just a financial decision—it’s about spending your time where you can make the biggest impact. And while it can feel risky, especially when you’re just starting out, remember, you’re building a community that reflects your values. Taking on clients who don’t “get” you can feel like forcing a puzzle piece into the wrong space. It’s uncomfortable for both of you!
Finding Clients Who Love What You Do
Once you’ve identified your ideal client, focus on nurturing and connecting with them. Whether it’s sharing personal stories, answering questions in Facebook groups, or hosting webinars where you’re open and honest—make yourself visible to people who resonate with you.
Dana’s advice? Engage with the right people regularly. Listen to what they need, and when you feel the fit is right, don’t be afraid to ask them to invest. When you’ve built trust, those people will feel great about supporting you—and will value what you bring, not just as a service but as a part of something bigger.
Turning Your Business into a Movement
So, if you’re running your own business or growing a brand, take a look at where you’re spending your time. Focus on clients who make you excited, who lift you up, and who share your vision. With the right community, you’re not just running a business; you’re building a movement supported by people who truly get you. And that’s where you’ll find real, lasting success.
Remember, Boss Moms, you’re not in this alone. Each connection, every decision, and all the right “yeses” get you closer to a business and life that fills you with joy. So, here’s to building something meaningful, sustainable, and so much fun—together!
Ending Work Relationships with Positivity and Purpose
When it’s time to move on from a client or project, we often feel a twinge of fear. How do we wrap things up professionally yet compassionately? The way you end a working relationship is as important as how you start it. Setting a clear exit date, providing value in the transition, and using intentional language can all ensure a smooth and respectful transition.
Set a Timeline That Works for Both of You
Imagine telling a client, “I can continue in this role until [date].” Giving a clear timeline helps avoid any last-minute scrambles or awkwardness. In this case, our deadline inspired the client to move quickly and find a replacement — a win for everyone involved.
Having a clear timeline isn’t just for logistical ease; it reinforces your role as a professional and signals to the client that you’ve valued your time together.
Why “I Can’t Serve You in This Role Anymore” Is Powerful
If you’ve ever struggled with saying goodbye, here’s a phrase that may help: “I can’t serve you in this role anymore.” Rather than feeling like you’re abruptly cutting ties, this statement shows empathy. It respects the work you’ve done together and communicates that while this chapter is closing, it’s simply time to move on.
So next time you’re preparing to end a project, remember the power of your words. Conveying respect through language can smooth the way for both sides. Plus, you never know when a past client might refer you to someone new!
Embrace the Opportunity Cost of Holding On
Letting go isn’t just about moving on; it’s about making space for the right opportunities. When we keep working with clients who aren’t ideal, we lose precious time and energy that could be invested in projects that align better with our skills and values. There’s an opportunity cost for staying in relationships, roles, or projects that don’t light you up.
Think of it this way: holding on to a mismatched client is like dating someone who doesn’t bring out the best in you. If you don’t free up your time, you’ll never have the chance to meet the clients who do.
Success Is Scary, But So Is Staying the Same
Here’s a surprising truth: we sometimes avoid success because it feels unknown and scary. Even though we crave growth, we often settle into comfort zones where things may not be ideal but feel predictable. It’s easy to get comfortable in mediocrity.
The key is to find people — clients, partners, and coaches — who help push you beyond your fears. Ideal clients won’t just pay you well; they’ll value your gifts, celebrate your wins, and encourage your growth.
Ready to Find Your Ideal Client? Here’s How to Start
- Recognize Who Energizes You: Think about your favorite clients. Why do they make you love what you do? Identify what you’re drawn to in those relationships, and seek more of that.
- Let Go of What Doesn’t Serve You: Freeing yourself from draining clients doesn’t mean you have to jump immediately into new projects. Sometimes, allowing yourself some breathing room is exactly what you need to attract the right fit.
- Embrace “No” as an Opportunity for “Yes”: Every time you say no to a project that doesn’t feel right, you’re opening up space for one that does. Keep this in mind when the fear of scarcity creeps in.
Celebrate Small Wins and Future Opportunities
One beautiful benefit of gracefully closing a door is that it often leaves it open for future connections. When we end relationships well, former clients remember us, not just for our skills but for our professionalism and integrity. They might refer new clients to us or collaborate on exciting projects down the road.
Ultimately, if we strive to end relationships with respect, we’re leaving a lasting positive impact. And with each chapter we close, we’re preparing for the next — even better — one to begin.
What’s your approach to ending work relationships? Let’s keep the conversation going in the comments!
Great advice! I especially enjoy what you said about “setting specific boundaries” because I TOTALLY struggle with that. Also, having a very detailed action plan to get things done in 10 minute increments. So many others just don’t “get it”. They can’t figure out that I am not able to sit down and bang out 8 hours of work!